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LUXURY REAL ESTATE MASTERY: THE GUILTINAN GROUP METHOD

Break Into the Luxury Real Estate

Even If You've Never Sold a $5M Property

Learn the relationship-driven system Brian Guiltinan developed over nearly three decades to earn the trust of high-net-worth clients and close record-setting transactions.
  • Build the relationships that lead to $5M+ listings
  • Develop the credibility affluent clients expect
  • Earn the Guiltinan Luxury Certification
  • Complete a 6-Hour DRE Consumer Protection CE Credit
Write your awesome label here.

$22M

2000 RANCHO SANTA FECOUNTY RECORD

$35M

2007 DEL MAR RECORD

$43M

2020 DEL MAR RECORD

$44.1M

2023DEL MAR RECORD

(REPRESENTED BUYER & SELLER)

$28M

2025 RANCHO SANTA FE RECORD

WSJ

FEATURED IN THE WALL STREET JOURNAL

30+

YEARS OF LUXURY REAL ESTATE EXPERIENCE

Luxury Real Estate Is Not About Price

Most agents believe luxury real estate is about better marketing, nicer photography, or a recognizable designation.

It isn't.

Luxury real estate is about trust, discretion, and access.

High-net-worth clients choose agents differently.

They look for professionals who can navigate complex transactions, protect privacy, and manage relationships when millions of dollars are on the line.

Over nearly thirty years, Brian Guiltinan built a reputation for doing exactly that.

This program teaches you the principles and systems behind how those relationships — and those transactions — are built.

Why Most Luxury Training Falls Short

Many programs talk about luxury real estate.

Very few show you how the business is actually built.

TYPICAL PROGRAMS FOCUS ON
  • Designations and certificates
  • Marketing theory
  • Brand image
RARELY COVERED
  • How trust is actually earned
  • Relationships that drive real business
  • Execution under pressure
Luxury real estate is not driven by marketing alone.

It is driven by relationships, credibility, and execution.

This program focuses on those elements. Everything taught inside the course comes directly from real transactions, real negotiations, and real relationships built over three decades in the business.

What Changes When You Understand the System

BEFORE
  • Competing on commission
  • Chasing listings
  • Watching other agents win luxury deals
  • Trying to build credibility without the experience
AFTER
  • Walking into luxury listing appointments with a clear system
  • Building relationships that generate referrals and access
  • Presenting properties with confidence and authority
  • Understanding how one luxury transaction can change your business trajectory

This course doesn't promise shortcuts.

It teaches you how the luxury market
actually works.

INTRODUCING

Luxury Real Estate Mastery:
The Guiltinan Group Method

This program is a step-by-step framework built from the real operating playbook Brian used to build one of the most respected luxury real estate careers in Southern California.

Inside the program you will learn:
  • the mindset and positioning required to operate at the luxury level
  • how to build the right relationships that lead to high-value referrals
  • how to win luxury listings
  • how to deliver a true white-glove client experience
  • how to navigate complex negotiations and closings
WHEN YOU COMPLETE THE PROGRAM, YOU WILL EARN:

The Guiltinan Luxury Certification

6-Hour DRE Consumer Protection CE Credit
No other luxury real estate program combines both.
INTRODUCING

Luxury Real Estate Mastery:
The Guiltinan Group Method

This program is a step-by-step framework built from the real operating playbook Brian used to build one of the most respected luxury real estate careers in Southern California. Inside the program you will learn:
  • the mindset and positioning required to operate at the luxury level
  • how to build the right relationships that lead to high-value referrals
  • how to win luxury listings
  • how to deliver a true white-glove client experience
  • how to navigate complex negotiations and closings
WHEN YOU COMPLETE THE PROGRAM, YOU WILL EARN:

The Guiltinan Luxury Certification

6-Hour DRE Consumer Protection CE Credit
No other luxury real estate program combines both.

INSIDE THE PROGRAM

What You'll Master

01

FOUNDATION

Module 1 - Foundation for Luxury Success

Develop the mindset, credibility, and positioning required to operate in the luxury space.

02

NETWORK

Module 2 - Building Your Elite Network

Learn how relationships with concierges, designers, property managers, and other insiders create access to luxury opportunities.

03

LISTINGS

Module 3 - Winning & Marketing Luxury Listings

Build a listing presentation and marketing strategy that attracts serious buyers and communicates true luxury value.

04

CLIENT SERVICE

Module 4 - Delivering White-Glove Client Service

Design a five-star client experience and learn how to manage complex luxury transactions.

05

CLIENT SERVICE

Module 5 - Expanding Your Influence & Authority

Learn how top luxury agents build credibility through media, relationships, and community presence.

06

SCALING

Module 6 - Scaling for Sustainable Success

Build the systems, team structure, and client retention strategies that support a long-term luxury career.

07

CE CREDIT

Module 7 - DRE Consumer Protection CE

Complete the instructional material and pass the timed 50-question exam to earn 6 hours of Consumer Protection CE credit toward your California license renewal.

Brian Guiltinan: As Featured in The Wall Street Journal

THE WALL STREET JOURNAL

Major Republican Donor 'Papa Doug' Manchester Pays $28 Million for California Home

The 19-bedroom estate is one of the priciest homes ever to sell in the San Diego area.
THE WALL STREET JOURNAL

Mystery Buyer Pays Record Price for San Diego County Home

The beachfront compound, which sold for $44.1 million, is a few houses down from the property Bill Gates and Melinda French Gates bought in 2020.
THE WALL STREET JOURNAL

Bill and Melinda Gates Buy Oceanfront Home Near San Diego for $43 Million

The pair purchased the six-bedroom property in Del Mar, Calif., from Madeleine Pickens, the former wife of Texas billionaire T. Boone Pickens.
MEET YOUR INSTRUCTOR

Brian D. Guiltinan

Luxury Real Estate Expert • Southern California

Brian's path to luxury real estate didn't begin with connections or inherited opportunity.

By his early twenties, he had already started and sold multiple businesses.

He entered real estate in his mid-twenties and by his fifth year in the business — at age 29 — closed a $22 million transaction.

Over the next three decades, he went on to:
  • Break multiple San Diego County sales records
  • Close one of the highest-priced residential sales in county history at $44.1M
  • Represent both buyer and seller in a $44.1M record-setting transaction
Brian has represented high-net-worth families, professional athletes, and private clients who require discretion, trust, and experience.

The strategies inside this program come directly from how he operates in that environment.
MEET YOUR INSTRUCTOR

Brian D. Guiltinan

Luxury Real Estate Expert • Southern California

Brian's path to luxury real estate didn't begin with connections or inherited opportunity.By his early twenties, he had already started and sold multiple businesses.He entered real estate in his mid-twenties and by his fifth year in the business — at age 29 — closed a $22 million transaction.Over the next three decades, he went on to:
  • Break multiple San Diego County sales records
  • Close one of the highest-priced residential sales in county history at $44.1M
  • Represent both buyer and seller in a $44.1M record-setting transaction
Brian has represented high-net-worth families, professional athletes, and private clients who require discretion, trust, and experience.

The strategies inside this program come directly from how he operates in that environment.

Choose Your Path

CORE PROGRAM

Luxury Mastery

  • Full program access
  • 7 modules
  • Guiltinan Luxury Certification
  • 6-Hour DRE Consumer Protection CE Credit
  • Ongoing access to course materials for as long as the program is active
  • Worksheets and frameworks

$1,800

OR PAYMENT PLAN AVAILABLE
PREMIUM

Luxury Mastery + Coaching

Work directly with Brian to build your luxury real estate business. A limited, high-touch coaching experience designed for agents ready to implement the Luxury Mastery system in their own market.
(Limited to 3 agents per coaching cycle)
  • Everything included in Luxury Mastery
  • 60-day intensive strategy & implementation phase
  • Up to 6 hours per month of private coaching (first 2 months)
  • Ongoing weekly advisory support (months 3–12)
  • Custom luxury market positioning plan
  • Private listing presentation and deal strategy review
  • Access to Brian for real-time guidance on active opportunities
  • Private coaching network and ongoing support

Frequently Asked Questions

I've never sold a luxury property. Can I still take this course?

Yes, and you may be in the best position to get the most out of it. Brian built his entire luxury career from scratch with no industry connections and no privileged background. This course gives you the roadmap he didn't have. You don't need prior luxury experience. You need the right system.

How is this different from the CLHMS or other luxury certifications?

Most luxury designations reward agents who've already done luxury volume — they don't teach you how to build it. This course teaches the actual system: the relationships, the brand, the presentation, the negotiation, the service model. And it comes with a DRE-approved CE credit that no other luxury program currently includes.

I'm not in California, does the DRE credit apply to me?

The DRE CE credit is specific to California license renewal. The Guiltinan Luxury Certification and all course content apply to agents in any market. The relationship-building principles, negotiation frameworks, and luxury brand strategy are universal.

How long does the course take to complete?

The course is fully self-paced with lifetime access. Most students move through the core six modules in 6–8 weeks at a comfortable pace. Module 7 (the DRE CE component) can be completed independently on your own schedule.

I'm already doing some luxury deals. Is this still for me?

Absolutely. Agents already in the luxury space often find the biggest value in Modules 2 and 5, the relationship and authority-building frameworks. Most experienced agents run these on instinct. Brian has codified them into a repeatable, teachable system.

Why should I trust Brian over the bigger names in real estate coaching?

The bigger coaching names are excellent at motivation. Brian is an agent who has actually done it — three consecutive San Diego County sales records, a $48M transaction covered in the Wall Street Journal, and 30+ years of closed deals in the $5M–$50M range. There's a meaningful difference between someone who teaches real estate and someone who mastered it at the highest level.

Luxury real estate careers are not built by accident.

They are built through trust, relationships, and consistent execution. This program gives you the Framework...

to begin building that path.

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